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Software Application Schema Markup Generator
Generate SoftwareApplication JSON-LD structured data for apps, tools, and software products to display ratings, pricing, and platform info in search results.
Try an example
Fields
Offer
Aggregate Rating
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SoftwareApplication"
}
</script>Software Application Schema Markup FAQ
SoftwareApplication schema markup describes software products, apps, and tools to search engines. It includes details like the app name, category, operating system, version, pricing, and ratings. Google uses this to display app rich results with star ratings and pricing in search.
Google requires name and at least one of: review, aggregateRating, or offers. For best results, include applicationCategory, operatingSystem, offers (with price and priceCurrency), and aggregateRating.
Yes. SoftwareApplication covers all types of software -- desktop apps, mobile apps, web apps, SaaS platforms, browser extensions, and plugins. Set the applicationCategory and operatingSystem to match your product.
For free software, set the offer price to '0' and priceCurrency to your local currency (e.g., 'USD'). This tells Google the app is free and can display 'Free' in the rich result. For freemium models, you can include the base free offer.
Schema.org defines categories like BusinessApplication, DeveloperApplication, EducationApplication, EntertainmentApplication, FinanceApplication, GameApplication, HealthApplication, LifestyleApplication, MultimediaApplication, SecurityApplication, and more.
Additional Resources
Official documentation and guides to help you get the most out of your schema markup.
Use our other schema markup generators
Product
Goods and services with offers and reviews
Review
Ratings for products, businesses, movies, and more
Organization
Schools, NGOs, corporations, and similar entities
WebSite
Website identity with search action support
Service
Professional services with provider and area info
Course
Educational courses and training programs
App schema at scale, zero manual effort
Schema Pilot generates valid SoftwareApplication markup with ratings, pricing, and platform info for all your product pages automatically.