Event Schema Markup Generator

Event schema markup helps Google understand your events and display them in rich, engaging formats across Search and Maps. When implemented correctly, it can surface key event details directly in search results and qualify your events for Google's Events carousel — increasing clicks, attendance, and trust.

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Fields

Name

Description

Image URL

Start Date

End Date

Event Status

Performer

Location

Ticket

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event"
}
</script>

Validate (Schema)Validate (Google)

Event Schema Markup FAQ

Event schema markup is a type of structured data defined by Schema.org that helps search engines understand key details about events - such as the name, date, location, organizer, and ticket availability.

When you add Event schema to your pages, Google can display your events as rich results in Search and Google Maps, showing important details like dates, venues, and ticketing information directly in SERPs.

For example, a page for a concert with Event schema might appear in Google with date, time, location, and "Get Tickets" links, increasing visibility and conversions.

Adding Event schema markup helps your events stand out in Google Search and reach more potential attendees.

Your events may appear as rich snippets in Search (with date, location, and price).
Eligible events can show in the Google Events carousel, a high-visibility section above normal listings.
It helps search engines correctly index and categorize your event pages.
Users can quickly find essential info - improving CTR and attendance.

Whether you're hosting webinars, conferences, concerts, workshops, or exhibitions, Event schema gives your listings maximum exposure.

Here are the key properties to include: event title, start and end dates (in ISO date/time format e.g. 2025-10-15T19:00), venue or "VirtualLocation", summary of the event, featured image, organiser and optionally you can include ticket price and availability.

Event schema helps your events reach the right audience faster by making your event eligible for Google's Event rich results and carousels which show date, location, price, and ticket links directly in search results. This makes your event more prominent on the search results page, improving click-through rates and even enables your event to be displayed on Google Maps and in "Things to do" searches.

Expired events still marked as active: Always remove or update past events. Google may flag outdated event data.
Missing or incorrect date formats: Use ISO 8601 (YYYY-MM-DDThh:mm) with time zones for consistency.
Wrong event type: Use OnlineEventAttendanceMode for virtual events and OfflineEventAttendanceMode for physical events.
No visible event details on the page: Markup must match what's shown to users (name, time, venue).
Omitting ticket or offer information: Not required, but including it increases the likelihood of showing enhanced snippets.
Using a generic or unrelated image: Use a unique, relevant image at least 720px wide for best display in rich results.
Invalid URLs for location or tickets: Always use fully qualified URLs (https://...) that are publicly accessible.

Yes. Use: "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode" and define a VirtualLocation with a url pointing to your registration or streaming page.

Yes - if your page lists multiple upcoming events (like a conference calendar), you can include an array of multiple Event objects within your JSON-LD.

Each should have its own name, startDate, and location.

No. Google typically removes expired events from rich results automatically. Always mark concluded events with: "eventStatus": "https://schema.org/EventCancelled" or remove them entirely.

Yes. For example: