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Logo Schema Markup Generator

Logo schema markup is a simple but highly impactful tool for brand recognition. It tells Google which logo image represents your organisation and ensures consistent display in Knowledge Panels, Search Results, and Google Business profiles.

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Fields

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization"
}
</script>
Validate (Schema)Validate (Google)

Logo Schema Markup FAQ

Logo schema markup is a structured data type defined by Schema.org (using the logo property) that helps search engines identify and display your organization's official logo in search results and knowledge panels.

It tells Google which image file best represents your brand - ensuring a consistent, professional appearance whenever your business is shown in search.

Adding Logo schema markup strengthens your brand recognition and trust in search results.

It means that the correct logo is being displayed in the Knowledge Panel, ensuring brand consistency across Search, Maps and other Google properties.

The key properties to include are:

  • Your organization's name
  • Homepage URL
  • Absolute URL for your logo image

You can also add social media profiles using the sameAs field.

Logo schema helps improve your visibility and credibility by:

  • Displaying your official logo in Knowledge Panels, Search results, and other Google surfaces.
  • Reinforcing your brand identity across all structured data (especially when combined with Organization schema).
  • Supporting entity recognition in Google's Knowledge Graph.
  • Improving click-through rates by ensuring a polished, consistent brand image.
  • Helping Google correctly associate your logo with your domain and social profiles.

  • Low-quality or small logos: Use a high-resolution image (minimum 112x112 px, preferably 500x500 px).
  • Logo not hosted on your own domain: Host your logo on your main site (e.g., https://yourdomain.com/logo.png), not a CDN or third-party platform.
  • Incorrect image format: Use a supported format like .png, .jpg, or .svg. Avoid .webp for schema references.
  • Relative URL instead of absolute: Always use the full image URL, starting with https://.
  • Multiple conflicting logos: Only include one main logo per Organization schema block.
  • Using Logo schema without Organization schema: The logo property must appear within an Organization schema block to be valid.
  • Mismatched branding: Make sure the logo in your markup matches the one visibly displayed on your website.

No. Add it once on your homepage or global template - it represents your brand sitewide.

Host it on your main domain (not on external CDNs or file hosts) for maximum credibility and reliability.

No - Google only recognizes one primary logo per Organization schema. Use your main, most recognizable version.

No, but square or near-square logos perform best for Knowledge Panels and mobile results. Google recommends a 1:1 aspect ratio when possible.

Favicon data is handled separately. Your Logo schema should reference your main brand logo, not the small icon in browser tabs.

Yes — that's best practice.

Use a single Organization block that includes logo, name, url, and optionally sameAs, alongside your WebSite schema for entity clarity.

Not directly - but it affects how your brand appears visually, improving trust, click-through, and entity confidence in Google's systems.

  • Minimum: 112x112 pixels
  • Recommended: 500x500 pixels
  • Format: .png, .jpg, or .svg
  • Transparent background is preferred but not required.

Yes - if sub-brands have their own websites, each can have its own Organization schema block with a unique logo.

Additional Resources

Official documentation and guides to help you get the most out of your schema markup.

Logo structured data - Google Search CentralGooglelogo property - Schema.orgschema.orgIntroduction to structured data - Google Search CentralGoogle

Use our other schema markup generators

Organization

Schools, NGOs, corporations, and similar entities

WebSite

Website identity with search action support

Local Business

Physical business locations with hours and contact

Person

Individuals with contact and professional info

Breadcrumb

Navigation chains showing page hierarchy

WebPage

Generic web pages with breadcrumb navigation

More than just a logo — structured data for every page

Schema Pilot handles Logo markup and 20+ other schema types across your entire site. One script tag, complete coverage.